Adapt. Transform. Evolve.
Digital content is opening new doors, increasing
distribution, boosting sales, cutting costs, and enhancing the audience
relationship with its creators. It gives agencies a new avenue to connect with
readers. My plan for each project I take
on is to build upon the expertise, infrastructure, and market knowledge to
expand an audience.
I stay at the forefront of emerging technology and develop
strategic partnerships with the goal of displaying these products beautifully,
as consumers have come to expect.
A smart plan includes designing for the digital platforms to
enhance the content. This is the experience I bring to a company. By working
with the editorial, marketing, sales and publicity teams, without any
production costs, I will use creative resources to generate sales with minimal
overhead.
I am part of a growing digital producer community that is
shaping the future of every industry for the better. Everyone should be taking
full advantage of these digital platforms to grow their business.
I have developed a strong portfolio beautifully built
eBooks, including many comic collections.
My goal is to maintain an editorial authority and
credibility while offering beautifully rendered content on all digital
platforms.
APPROACH
Use an established acquisition process to initiate, plan,
market and sell content in digital form.
SALES STRATEGY
The goal is to raise the percentage of sales and establish
clear editorial vision to ensure the consumers are satisfied with the
purchase.
The digital retailer is in a complimentary category from
print sales, thereby increasing volume without competing for buying dollars.
The books will also have a lower price point but still needs
to maintain the integrity of the brand.
MARKETING STRATEGY
The first step is building a digital identity, and marketing
this brand will include:
* Promotion on the publisher's website
* Outreach to book blogs and websites
* Work with Amazon, Barnes and Noble, Apple and Google Books
to promote titles.
* The Google Books widget and others will appear on the
website's product page.
* Promotions through Facebook, Twitter and other social
networks.
OPPORTUNITIES
With established distribution to digital vendors, most
publishers have a head start over competition from authors trying it on their
own. This gives them a unique sales/marketing proposition for authors in their
category of sales.
It is important to maximize the viable real estate at e-tail
level and generate potential new sales opportunities for all products in the
digital world. This could also open doors for further innovations, including
digital minis and digital shorts. Gifting books are sure to come, as Amazon
Prime plugs everyone into the cloud and automatic downloads from one account to
another becomes possible.
I have done the research and development that is needed to
determine which formats best display eBooks, and have delivered this content in the highest
standard possible. This is an exciting time. Those who do not innovate and grow
will not flourish. You can not risk getting left behind. Let me help you expand
your brand to reach a wider, wired audience.
